Subscribers to services such as Sky Now TV and Netflix will soon be able watch programmes while abroad following a vote yesterday in Strasbourg after a long campaign backed by West Midlands MEP Daniel Dalton.
The European Parliament has passed legislation allowing subscribers to view content online when in another EU Member State. At present they are blocked from logging on while abroad.
The ruling, which also covers music streaming services like Spotify and online game marketplaces, will apply to people who are outside their home country, for instance for holidays, business trips or short study periods.
Free services such as BBC iPlayer will be able to opt into the regulation if they can reliably check their users' usual address.
The new rules come into force early next year.
Daniel Dalton MEP has made portability a key priority in his work on the digital single market since arriving in Parliament.
He said: "I am delighted by today's vote. I have always found it bizarre and totally unfair that consumers in the UK who have paid for an online sports or entertainment package were unable to access that content when on holiday."
"This is a victory not just for consumers everywhere but for common sense."
"People can now look forward to being able to watch their favourite programmes, even when they are out of the country."